SEO can seem complicated because you don’tdon’t understand the process and which tactics are involved.SEO can be straightforward if you think about it strategically. These four pillars are the foundation of SEO and have been a hallmark of SEO experts:
When it comes to your SEO strategy, technical SEO is the first place you should look. Analyzing the technical SEO of your website will allow you to determine how easily your keywords and content can be crawled and indexed by search engines.
On-Page SEO is a pillar that has some overlap with the first. You want to ensure your site’s content is well-structured and technically optimized. After analyzing the content status, you can apply keyword research to improve it.
Off-page SEO: Also known as authority building, link building, or off-page SEO.Google can better understand the relevance and reliability of your site by including links to it, which will allow you to achieve strong organic rankings. Eric Ward, a.k.a Link Mosses, described link building in a few words. “Connect what should be connected” means creating content worthy of trusting links.
Content is the king of SEO. Searchers can find the answers they need by creating valuable, consistent content on their site.