Video Marketing statistics in 2021
The human brain decodes a message faster if it is in a pictorial form rather than textual form. We often see that excellent content remains unnoticed just because people tend to skip content with long paragraphs of written information. In that same content, if you add a video that summarizes the basic idea of your content and makes it more engaging to your audience, the views increase dramatically. Thus, to invest in video marketing for your business, you must follow some basic strategies. To get a better idea, you must check out the video marketing statistics of 2021, which are given below.
According to a report by Wyzowl 2021, more than 86% of businesses use video as a marketing tool. Only 14% or less are still hesitant to use it because they do not know enough video marketing statistics. 93% of these businesses who use video marketing consider it an integral part of their marketing strategy. These marketers have also found out that the ROI (return on investment) from video marketing meets or often exceeds their expectations.
According to the 2016 report of Insivia, the target audience or customers of the marketers easily grasp 95 per cent of the message they wished to convey through the branding video.
A video contains three crucial elements that are visuals, sounds and motion. As a result, two of our sense organs (i.e. Eyes and ears) work together to process the matter, making it easier and faster. Hence, video is a powerful medium for broadcasting a message.
What are the most common types of video created for marketing?
According to the 2021 report of Wyzowl, 73 per cent of the videos are explainers, 67% are social media videos, 41% are sales videos, and 41% are ads. Some 51 per cent also include presentations.
Any branding video has to be very engaging so that it attracts many buyers to the point of convincing them about the product. Video can affect all the critical issues of a digital marketing campaign.
The same report of Wyzowl states that 84 per cent of buyers were convinced to purchase a product or subscribe to membership of a brand because of its video ad.
Conclusion
There are a lot of channels to vent your branding video as a part of your marketing strategy. It could be uploaded as an IGTV Video on Instagram or uploaded as an ad on YouTube. It could also be added as Facebook, Linked In, Twitter video ad services.
One can also avail of the services of a freelance video marketing expert. A report of Hubspot 2020 states that 80% of consumers still remember a video ad they had seen at least a month ago. These stats indicate that video ads create a prolonged impression on the customers.
For more details:
Leave a Reply