E-commerce web design success requires more than a lot of traffic and a well-designed site. Your online store needs to get enough leads to sales and more money in the bank.
Because of this, web creators need to use the right “hacks” that can increase conversion rates. Your website’s growth and how much money you can make depends on your conversion rates. Things that greatly help are how quickly the page loads and how effortless it is to check out.
Comment and review sections involve people more and help build a solid social commerce plan.
You are in the right place if you are a freelance web designer or an online store owner. In this blog post, I’ll give you ten of the most important web design tips to make your conversion rates go through the roof.
1. Make sure that your page loads as quickly as possible.
Research from Websitebuilder.org shows that a page’s conversion rate declines by 7% for every second it takes to load. The checkout process also affects the conversion rate. A 66% rise in conversions is seen when the checkout process is faster.
How can you make it take less time to load?
The most important optimization tips for web design are:
Lessen the number of HTTP requests. The more HTTP requests there are, the longer it takes for the pages to load.
Compression: On a Linux web server, adding GZIP compression to the .htaccess file is easy. When this is done, the start time is cut by up to 20%. Most of the time, your hosting provider’s technical support team will be able to do that for you.
Enable browser caching. Browser caching allows a nearby visitor to save a page on their browser app. It reduces the time it takes for the same user to load the page again.
2: Make sure the site works well on mobile devices.
In the US in 2017, about 188 million people bought a cell phone.
The number keeps increasing, and in 2018 it’s projected to double.
It indicates that many people shop online using their phones or tablets.
Related: 10 Tips for Getting a Brand Off the Ground
An essential tip for web design is to ensure your sites are mobile-friendly to reach this market.
Walmart’s sales increased by 20% when they made their websites better for mobile users.
When making a website that works well on mobile devices, the creator can either make a responsive or adaptive site.
As the name suggests, the flexible website changes depending on the device used.
The designer must make different websites for each device if the adaptive choice is chosen.
Check out how Amazon looks when you open it on your phone, computer, or laptop.
On each device, the site looks different.
Please choose the best fit based on the company or business needs, but ensure the end user can have a great UX on their phone.
3: Less Registration Form Fields
No one likes to fill out forms that are pages long.
Statistics show that 48% of potential customers leave a website with a long signup form.
So, one of the most essential web design tips is to make the registration process short, easy, and to the point.
Only ask for information that is important for the site.
BliVakker. No one can say for sure because when they cut three fields from the registration fields, their conversion rates went up by 10.48%.
More areas on the registration form can reduce customers’ time on tedious tasks and improve their experience.
4: Put a trust seal on your website.
Trust is essential for all businesses, but even more so for those online.
Having a trust seal on a website can be why someone chooses to do business with one company over another that offers the same goods or services.
Fraud and hacking have become more common in the past few years, which makes people more careful when making online payments.
Having a trust seal badge on their websites has helped many businesses, like Cars.com, in a big way.
When Cars.com added the security badge, sale rates went up by 2.7% right away.
5: Add a Testimonials tab to the homepage.
Your conversion rates will go up a lot if you use recommendations in the form of text, videos, or pictures.
Putting recommendations on your website is a surefire way to persuade people that your services or products are worth buying.
Reputation building based on customer reviews is accessible and is the most popular type of social marketing.
Sites like eBay and Amazon show how helpful reviews from customers can be.
They work so well because you can’t see, touch, or feel the object in person when you buy it online.
Customers use reviews and comments from other customers to help them decide what to buy.
Wikijob’s conversion rate increased by 34% after they added comments to their home page.
When candlemakers added video reviews, conversion rates increased by 166%, which was also good.
6—Make sure you use good pictures.
Website owners will attempt almost anything to get better people to sign up for their services.
The good news is that optimizing your images can help improve your search rankings, get you more leads, and bring people to your site.
Pictures make your site look better and make it easier for potential buyers to see what you’re selling.
We often need to remember how important it is to have a good brand image.
Images should be more critical for a website to be considered.
By making the pictures bigger, Hyundai got 62% more calls for test drives.
Close to 10% more people bought from Mall. Cz after they added larger pictures with the correct descriptions.
Using the following site design tips, you can improve the quality of the images you use:
Give your pictures alt tags. This will help your site move up in the search results.
Have the proper names for your image files.
To avoid false advertising, take pictures from the right angle.
You can upload small photos and allow people to see bigger ones.
Cut down on the size of picture files.
Use the correct type of picture, such as JPEG, GIF, or PNG.
7—AA/B Check out the order page.
Why should you test the page where you buy things?
When customers reach the checkout page, they tell you, “I’m ready to buy; take my money.”
But the customer might leave the cart if this page needs to be set up correctly.
If the A/B test is done right, holes will be found, and when the right changes are made, your sales rates will go up.
When you review and change the checkout page, the number of people who leave their shopping carts drops by 26%.
After using A/B testing, Barack Obama immediately got an extra $60 million for his campaigns.
8: Make a FAQ page for your products.
Here, a customer who buys something online can’t see, touch, or feel the item.
That information is handy when clients need more information to help them decide what to buy.
Related: 7 Branding Tools to Help You Get Your Name Out There
Make a “Frequently Asked Questions” page where people can understand more about your goods or services.
Roller Skate Nation increased its conversion rates by 69% by adding a FAQ section to its website.
9—Make sure the “Call to Action” button works well.
If you are making a website as a creator, you have no choice but to make the call-to-action button as good as possible.
This button tells your customer what they should do next.
You might lose a sale if people can’t see it or need help understanding it.
So, what should we do? Here are some web design tips:
Choose the right colour. The conversion rates of three companies, British Airways, BMI, and Performable, went up by 34%, 2.5%, and 21%, respectively.
Put the CTA in the right place. The CTA needs to be easy to see and follow. You don’t want your customer to have to look for the Add TO Cart button.
10—Lessen the number of social sharing buttons
One might think having as many social share buttons as possible suits their store, but this is different.
You can have up to ten buttons to share on social media, but the quality is much more important than the number.
Put social sharing buttons on sites that your target customers visit often.
Some businesses’ conversion rates have increased because their websites have fewer social share buttons.
When they took the social share buttons off the product pages, their sales rate increased by 12%. Make your pages less busy using the fewest icons, buttons, and tabs necessary to show off your most important goods or services. The goal of every website owner is to get as many sales as possible.
As a worker, you can use these tips to help you make websites that meet your clients’ needs. The website design tips lead to lower bounce rates, higher rankings, a better user experience, more leads, more sales, and more money.
Do a lot of research and talk to others to find out how to make the best website possible.
