Email marketing tools 2021 – How to Choose the Right One For Your Newsletter
There are many Email marketing tools to choose from, including MailChimp and Campaign Monitor. MailChimp has an intuitive drag-and-drop editor and includes over 20 email templates. The software allows you to upload your logo and customize the look of each message. You can also use its email editor to add and remove sections and insert social media icons and Google Maps. A free plan lets you send up to 2,000 emails per month and only ten recipients.
MailChimp is one of the most affordable email marketing tools. Benchmark offers a beautiful platform and well-designed email templates. A great user experience is a key to a great email experience, and it makes a big difference when it comes to data analysis and creating a good impression with contacts. If you are new to email marketing, you can try using one of these tools to make your first few messages a success. You need to check out the reviews for the most popular services and products!
Once you’ve chosen a tool, you’ll want to test it to ensure its reliability. Sendinblue is the most popular Email marketing tools 2021 for beginners and has a free Lite Plan that lets you send as many emails as you want. It’s also easy to embed subscription forms on your website to build a list of engaged subscribers. However, remember that you have to subscribe’s expectations are realistic. If they sign up for your newsletter and then discover that your email content isn’t related to their interests, they will unsubscribe.
HubSpot‘s Email tool has an advanced editor, an A/B testing feature, and advanced reporting. If you’re sending more than 6,000 emails per month, it’s a good idea to opt for the premium version of the service. The free plan doesn’t limit the number of recipients, but it doesn’t let you send more than 6,000 emails per month. The free program also allows you to import your subscriber database and manage it.
MailChimp has a free plan that’s best for beginners. It has 100 email templates and is easy to use, but you can also use other tools for more advanced emailing. You can even send multiple emails to different lists at once. Then, you can segment and personalize the content in the email, sending it to your list with personalized emails. It will help you improve your conversion rates and increase your ROI. You can also create your newsletters.
Some of other Email marketing tools 2021 are listed below:
Omnisend
It is a powerful and user-friendly platform that’s easy to use. Omnisend does more than boost your email marketing campaigns. It allows you to improve your newsletters, increase sales, and decrease abandonment of carts with the help of marketing automation for e-commerce and segmentation.
With Omnisend, it is also possible to use SMS as a channel for marketing that allows you to provide the same experience to customers across all channels. It has a free plan. However, the paid plans begin at $16 per month for its Standard program that allows you to reach up to 500 contacts.
Sendinblue
Sendinblue is marketing for businesses’ platforms, not only for SMS and email marketing. It’s an all-inclusive software for digital marketing that allows you to concentrate on marketing automation, CRM, transaction email, and segmentation.
Additionally, it allows you to build more specific landing pages to improve your visitor experience. Other options include reports on click-through and open and email heat maps, A/B testing, and live data. Sendinblue provides a free trial. However, paid plans begin at just $25 per month.
Mailchimp
Created for small-scale companies, Mailchimp helps you get your online presence, from having an individual domain to building websites to sell your goods. It lets you make multichannel campaigns with digital email ads, landing pages, social posts, and postcards. Alongside these functions, It also offers:
Tools for audience engagement, such as an audience dashboard, CRM for marketing and segmentation
Creative tools like campaign templates, content studio, or dynamic material)
Automation tools, such as the customer’s journey, transactions emails, and built-in automation
Insights tools like report and analysis, A/B test, and intelligent suggestions
Pricing begins from $9.99 each month on the platform for marketing, while plans for websites and commerce start at $10.The rates for transactional emails vary.
ConvertKit
Created for creators, bloggers, and e-commerce marketing professionals, ConvertKit is a customizable platform to increase your reach, build your community, and make money. It offers various tools to help you market your email websites, landing pages for commerce sign-up forms, automated email, and integrations. Its tools include:
Customize your landing page template that can redesign with no code needed
Forms that comply with GDPR for opt-ins
Customizable product pages
A comprehensive dashboard for sales
Payment processing integrated
The positive side is ConvertKit is free to use for up to your initial 1,000 subscriber count if you are a new creator. Monthly plans with paid subscriptions for both experienced and growing creators start at $9 and $29, respectively, and can be used for up to 300 subscribers.
Sleeknote
Created for medium, large, and enterprise-level online stores and SaaS companies, Sleeknote is a versatile popup maker. Apart from collecting emails, it can help you to personalize your customer experience with options like promotional, recommendation popups, or explainer guides. Increase revenue and stop abandonment of carts by offering relevant and personal offers or popups, for example, when you’re selling cross-selling or upselling items or highlighting an item’s extra advantages.
It works with many CRM and email marketing tools such as Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Sendinblue, Omnisend, and Kajabi.
Pricing begins from EUR49 per month, billed annually.
Email Octopus
Email Octopus offers you simple yet powerful tools to grow your business. It comes with templates ready to use and a drag-and-drop editor to create custom templates. You can also create specific and customized messages using its segmentation feature, which allows you to design more effective messages that are more engaging.
Other tools allow you to easily create sign-up forms and page landings that you could modify through integrations. Email Octopus also has an automation feature that helps you cut down on time and allows you to connect with new subscribers.
There are currently two plans available, including the Started plan that is entirely free and the Pro plan. Pro Plan, which begins at $24 a month.
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