How to keep a check on your website traffic and performance

freelance web designer in Kerala

When you host a website, you need to have an easy way to track and understand the site’s performance. Tracking website traffic and performance is essential to make data-based and vital decisions for your company. As a freelance web designer in Kerala, making understandable and simple interfaces for people to follow is critical. This interaction produces results that give meaningful insights into how to improve your website traffic and performance. There are three steps to achieve good engagement, and they are as follows:

Check the current condition of your website

 Whether your website is well established or is recently made by a freelance web designer in Kerala, ensure to take some time to check its current performance. Track the number of visitors who interact with your website on a daily and monthly basis. Also, analyze the traffic you are getting from the different social media platforms.

Additionally, keep a note of the audience engagement metrics, like the average amount of time a visitor spends on each section of your website. For instance, if the average time spent on the blog or article page is high, it indicates that the landing page is more engaging. Also, measure the exit rate and bounce rate. This information will help you know how often a particular page is the visitor’s last viewed page.

The website traffic and performance are directly dependent on the ranking of your website in the search engine. The higher the ranking, the more visitors, which will increase your company’s interaction and sales. To improve your google search engine ranking, you need to focus on keywords and their density in your content. Utilize them throughout your site in your landing page copy and blog content.

Do deep research about what your target audience wants. Search for what your audience google daily and implement that in your website to attract your audience. This change helps in creating a solid bond between the brand and the audience.

Understand your goals and keep KPIs

Once you are aware of your current conditions and performance, proceed to plan and set measurable goals. Identify two to five KPIs which you can focus on and can use to improve your metrics. If you recently hosted a new page, then reduce the bounce rate or increase the time-on-page of that newly added component. In case, you are releasing new products or services every month, ensure to use KPIs to attract traffic to the recently launched products. Remember to set KPIs according to the goals you want to accomplish.

Track your growth

It takes patience and consistency for your strategies and changes to come into effect. No one can achieve success overnight or in a short period. Hence keep a check on how your website is progressing and accordingly make the required changes. Always track your website traffic and performance and stay in touch with your target audience.

Conclusion

No matter how beautiful the freelance web designer in Kerala has designed your website, people need to find it to admire it. Hence ensure to focus on including high-quality content to improve the engagement of the website. Make sure that you use SEO techniques and keywords to increase your ranking on the google search engine. Remember not to get disheartened if you are not able to achieve your goals. Instead, analyze the problem and work on it.

Please check more details:

• 25 Ways to Increase Traffic to Your Website
• How To Check And Analyze Website Traffic Statistics: Beginner’s Guide