The advantages of owning an online store

Today numerous platforms allow you to market and sell your items on the internet. For, e.g. Amazon or Flipkart are two popular websites to showcase your products in India. There are several negatives of advertising your products on these sites that eCommerce companies tend to overlook.

The advantages of owning your e-commerce website outweigh the advantages of these platforms. Here are the top benefits of hosting your e-commerce website.

1. Complete control

Because your server can host your e-commerce site, you control your website. You can make modifications, such as changing the information on the products or changing prices, eliminating products and so on, at any moment.

If you are selling products available on websites owned by third parties, it can take time to make changes since it needs to go through a certain procedure. It means you need to think ahead before you cannot make any changes in a hurry.

2. The effect is minimal if changes are made to policies

The presence of your products on third websites means that you must comply with the site’s policies, terms and conditions.

Infractions to any of these policies could result in penalties or taking your items off their website. It could result in a decrease in revenue. Furthermore, changes in government policies could affect these third-party websites’ revenue. In light of this, they may decide to shut down their website or move out of the country completely. There is only one option: to create your site.

Although you must meet the minimum specifications of an eCommerce site with your self-hosted eCommerce website, you are the boss. Without worrying about conformity, you can alter things on your site whenever you wish.

3. High Commission Rates

The websites of third parties typically have high commission rates for displaying your products. It makes your products costly for the consumer. Furthermore, you can only give customers discounts if the site’s policy permits you to.

Because a self-hosted eCommerce website lets you determine your prices, and you can alter the price at any time. In addition, you can give discounts whenever you feel that you would like to increase sales.

4. Add additional the functionality

When you host your e-commerce site, you can add any additional features you want to add to your site. It could include live chat that allows you to interact with visitors to your site in real time or embed your Instagram gallery.

It is a fact that a self-hosted eCommerce website can benefit your business more rather than posting your products on other sites.

Many businesses view this as a significant expense. If you take the points above into account, it provides a substantial ROI.

advantages of owning an online store